Ananya Birla declared on Monday that she is giving up her career as a singer in order to concentrate on her business endeavors, which include a design house and a microfinance enterprise.
Ananya Birla posted on the social networking site Instagram, writing, “Guys, this has been the hardest decision.” I can’t even begin to describe the emotional toll it’s taking on me trying to manage my music career and the businesses I own and operate at the same time. I appreciate all of the kind feedback I’ve received about the songs I’ve published. Since there is so much talent in our own nation, I hope that one day we will be able to enjoy English music created by our own citizens. Once again, thank you. It’s time to devote all of my efforts to the business world (sic).
Her music career
She became the first Indian singer to achieve platinum status for an English-language song when she released “Livin The Life” in 2016. She was a guest on Sirius XM Hits, an American pop radio program.
In 2022, Ananya Birla made her streaming debut on Disney Hotstar, where she sang the song “Inaam” for the web series Rudra: The Edge of Darkness, which starred Ajay Devgn. She made her acting debut in Kunal Kohli’s spy thriller Shlok: The Desi Sherlock in 2023.
Her business profession
Svatantra Microfin and design house Ikai Asai were founded by Ananya Birla, the eldest daughter of Aditya Birla Group chairman Kumar Mangalam Birla. She was admitted as a director to the board of Grasim Industries, the flagship company of the Aditya Birla Group, in 2023.
Ananya Birla established Svatantra Microfin Private Limited in 2012 when she was just 17 years old. The company’s goal is to support female entrepreneurs in rural India by giving them modest loans. Svatantra was the recipient of the Spirituality@Work: Sach Bharat Samman (Sach Bharat Confluence 2015) and the Gold Award for Best Start-Up (Skoch Financial Inclusion and Deepening Awards, 2014).
Over 965 branches of the organization are spread throughout 19 states as of March 2024. The private equity companies Advent International and Multiples finalized a significant investment of Rs 1,930 crore in Svatantra in March 2024. After Chaitanya India Fin Credit Limited was purchased by Svatantra for Rs 1,479 crore in August 2023, this investment was made.
Ikai Asai is a premium e-commerce platform that operates globally with inventory-based operations. She founded the company and serves as its CEO. “Asia’s Women to Watch” according to Forbes, she was listed in that same year.
