Cricket legend Sachin Tendulkar has joined Sugar.fit, a healthtech startup dedicated to managing and reversing Type 2 and pre-diabetes, as its brand ambassador and strategic investor. This collaboration aligns Tendulkar’s passion for fitness with Sugar.fit’s mission to transform diabetes care across India.
Sugar.fit is renowned for providing science-backed, data-driven, and evidence-based solutions that help individuals manage their health and reduce their reliance on medications. With a holistic approach, the startup aims to revolutionize how diabetes is perceived and treated, focusing on preventive and curative care.
A Comprehensive Approach to Diabetes Care
Sugar.fit has developed a unique digital health platform that provides personalized, holistic care for people living with diabetes. The platform currently supports over 51,000 paid subscribers, guided by a team of 100+ doctors and 300+ coaches. The startup claims that 90% of its users have successfully lowered their blood sugar levels, with many reducing their dependency on diabetes medication.
The partnership with Tendulkar is expected to significantly strengthen Sugar.fit’s mission and enhance the company’s reach and impact across India.
Tendulkar’s Message
Speaking about the partnership, Tendulkar said, “Sugar.fit is a brand that shares my vision of a fit and healthy India. Their approach to helping people understand diabetes and take proactive care is essential in the fight against this widespread condition. I’m truly excited to be part of this mission. Together with Sugar.fit, I aim to inspire people to adopt healthier lifestyles for a better future.”
New Product Launches
To support its holistic diabetes management approach, Sugar.fit has expanded its offerings with a range of health products. These include sugar-control atta (flour), rice, protein powder, juice, and vinegar. These products help individuals better manage their blood sugar levels, benefiting not only them but also their families.
Madan Somasundaram and Shivtosh Kumar, co-founders of Sugar.fit, said, “We are excited about the partnership and honored to welcome Sachin Tendulkar as our brand ambassador and equity partner. His dedication to fitness and healthy living perfectly aligns with our goals. With Sachin on board, we hope to inspire more people to take control of their health and transform their lives.”
